Hi! We’re Loops & Wales.

We began out of a simple belief: Socks are extraordinary, ordinary companions for your daily life.  We have the just-right socks, for the mundane to the momentous.

Many styles, carefully and obsessively chosen.

We promise to bring tried-and-tested classics, surprising finds, and your new favorites. Our sock obsessive team can’t wait to show you which socks work and where; an easy get, a comfortable fit. We want you to find the right socks in the simplest of ways.

Just-right socks, for the mundane or the momentous

Whether you’re running errands or running marathons, these humble wardrobe staples pair well with all the moments that make up the everyday. They can take a back seat or the center stage. They protect us from the outer world and are an expression of our inner one. Many styles are carefully and obsessively chosen.

An easy get. An easy fit.

Invite us to fill your sock drawer naturally and effortlessly. We are here to connect the humble, beloved socks and its many roles in your life.


Why the Name?

Loops & Wales, powered by worldwide sock leader Renfro Brands (est. 1921) gets its name from the knitting patterns that give our socks some of their most coveted features. Put simply, we delight in the details of a well-made pair of socks. For us, that means every series of intertwined loops (or wale) throughout the knitting process. For you, that means over 100 years of craftsmanship in every pair.